Catarina Pereira / Design & Art Direction
SÃO LOURENÇO DO BARROCAL EDITORIAL & PACKAGING
This development project aims to revive a rural area in the south of Portugal, and includes a promotional publication and a series of wine labels for its regional wine production. The project vision embraces nature, heritage and tradition.
Drawings — John Pawson
Editorial & Packaging / Winkreative, 2012
Art Direction & Design — Catarina Pereira
Essay — Christopher Stocks
Photography — Duarte Belo / Pedro Guimarães
Illustration — Claire Scully
Developer & Promoter — José António Uva
São Lourenço do Barrocal is a multi-layered project — a family owned estate on land that can be traced back to prehistoric and Neolithic times. Using both local resources and bold new architecture, the project activates a dialogue with the local community and creates retreats within the landscape.