Catarina Pereira / Design & Art Direction
BEAUTY BRANDS VISUAL IDENTITY
A new brand and concept for a salon/spa beauty retailer. Setting in motion a holistic approach that touches a multitude of applications which aim to define a new idea of ‘beauty’, through in-store and online experiences and other collateral.
Visual Identity and collateral / Kiku Obata & Company, 2014
Art Direction & Design — Catarina Pereira
Design — Rita Pereira
Illustration — Marcel George
Beauty Brands is an American superstore founded in 1995 by the advertising company Bernstein-Reid.