Catarina Pereira / Design & Art Direction
HERMÈS, 8 TIES A/W 12 FASHION CAMPAIGN
A multi-layered campaign introducing a digital-themed collection of eight ties. Creating unexpected worlds, each tie comes to life through a journey within both the digital sphere and a printed catalogue.
The Big Bang / introductory sequence
Fashion Campaign / Winkreative, 2012
Art direction & Design — Catarina Pereira
Photography & Video — Zoe Ghertner
Styling — John McCarty
Illustration — Catarina Pereira / Erica Dorn
Copy — Matthew Temple
Production — Faye Dowling
Digital & Interactive Development — Unit 9
Video Production — Tender Night
Animation — Nuno Costa / Reuben Sutherland
A project that seeks new ways to reinvent ties, triggering moments to discover a pattern, play with sound and find ‘ways to become invisible’. Concepts are explored through animation, video, interactive games, illustration and word play.
Hermès is a French brand established in 1837, specialising in leather, accessories, perfumery, luxury goods and ready-to-wear.